Stio

Stio was looking for a more interactive and engaging website that would drive more revenue for their business as they focused on their growth digitally. Working closely with the Creative Director, UX Researcher, Project Managers and Developers, we redesigned the Stio website by focusing on informative and inspirational visuals, bold typography, and a clear narrative. We improved conversion rate by removing extra steps to checkout and by visually showcasing details on high-priced items to better inform the user. We conducted usability tests on the product page design to ensure that the information users were looking for was easy to find.

We also collaborated on the launch of a circular e-commerce experience where users could send in their used Stio clothing for resale, which was a major initiative in our continued engagement with the client. Within two months, the site was up and running, and over 200 returned products were available for sale.